With everything — from our devices to our cars to our houses to our businesses — becoming “smart,” it’s probably a good idea to know what they’re thinking.

With a new campaign launching this week, SAP suggests it’s the company to help other businesses do so. The effort, titled “Let’s Do This” and featuring actor Clive Owen, is meant to challenge the status quo of doing business.

“We’re responding to a lot of the challenges that we’re hearing from our customers,” Alicia Tillman, chief marketing officer at SAP, tells Marketing Daily. “There are a lot of channels and opportunities that provide insight; it’s necessary to start taking that insight and turning it into a benefit for your business.”

English version: „I’ve been thinking … about thinking“

Deutsch Version: „Ich denke nach… was alles denkt“

Geschrieben von Learning Evolution.com

The basis of my professional, polyvalent career is mainly characterized by the following qualifications: - 20 years of experience in Sales & Marketing - 20 years of experience in the field of ICT and in particular, Learning Development, Knowledge Management (KM), Enterprise Content Management (ECM), Customer Relationship Management (CRM) and Search Engine Optimization (SEO) - 20 years of experience in the field of human Resources Management (5 - 25 persons - recruitment, leading, training and motivation of employees) - 20 years of experience as a Project Manager in the field of ICT, chemical and industrial plant design and architecture. - 10 years of experience in 2D / 3D CAD planning - 10 years of experience in the field of Biological and Energy-Efficient Construction - 5 years of experience as a Member of the Board of two companies, with whom I've worked

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